SAP SuccessFactors
Art Direction, Brand Expansion, Brand Messaging, Design Direction, Information Design, Motion Design, Social Media, Template Design
Creative Direction: Clarke
SuccessFactors encompasses all of SAP Human Capital Management (HCM) software. Upon the rollout of a refreshed corporate identity, my team and I were tasked with creating materials targeting all markets—from existing executive level customers to new businesses. Goals included demonstrating product value, migrating customers to cloud-based software, and expanding business reach.
I worked directly with copywriters to craft engaging assets with clear, concise messaging. The scope of work included emails, paid media assets, organic social, blog posts, videos, and more.
