SuccessFactors encompasses all of SAP Human Capital Management (HCM) software. Upon the rollout of a refreshed corporate identity, we were tasked with creating materials targeting all markets—from existing executive level customers to new businesses. Goals included demonstrating product value, migrating customers to cloud-based software, and expanding business reach.

We worked directly with copywriters to craft engaging assets with clear, concise messaging. Our work included emails, paid media assets, organic social, blog posts, videos, and more.