SAP Innovation Awards
Art Direction, Brand Expansion, Brand Identity, Design Direction, Motion Design, Social Media, Template Design
Creative Direction: Clarke
The SAP Innovation Awards celebrate companies that leverage SAP products to adapt and drive positive impact. For three consecutive years, SAP tasked us with creating, updating, and refreshing the visual identity for these awards.
The project involved deployment of SAP’s recent corporate brand refresh. New colors, typography, and patterns were used to create an identity that was recognizable as part of the SAP family. Materials included digital communications, social media posts, and digital certificates.
After contributing to the 2024 awards, I took over the project as lead. My goal for 2025 was to expand and refine the existing system to better align with SAP guidelines. The 2026 awards embrace a new look featuring patterns unused elsewhere in SAP.
