The SAP Innovation Awards celebrate companies that leverage SAP products to adapt to evolving business realities and drive positive impact. For three consecutive years, SAP tasked us with creating, updating, and refreshing the visual identity for its Innovation Awards.

The project involved deployment of SAP’s recent corporate brand refresh. New colors, typography, and patterns were used to create an identity that was recognizable as part of the SAP family. The materials were created to be bold and consistent, but still adaptable for years to come. Materials included digital communications, social media posts, and individualized certificates. The upcoming 2026 awards embrace new patterns that continue to move the SAP Innovation Awards towards the future.