amfAR
Art Direction, Brand Expansion, Brand Identity, Brand Messaging, Design Direction, Information Design, Publication Design, Social Media, Web Design
Creative Direction: Clarke
amfAR, The Foundation for AIDS Research, is one of the world’s leading nonprofit organizations dedicated to the support of HIV/AIDS research and advocacy. For years, amfAR’s work has been split between bold scientific research and flashy fundraising galas. We were approached for a brand refresh that unifies the two sides of the organization.
Through bold colors, energetic typography, and striking imagery, I crafted a brand that celebrates the livelier side of amfAR without sacrificing scientific integrity or clarity. The updated brand was executed across a number of materials including the website, brochures, infographics, reports, and brand handbook.
